Alberta Transportation approached the AAMDC to comment on a draft recommended practice for the use of electronic messaging signs along provincial highways and local roads. The AAMDC requested member input; from the responses received, the board chose to support the proposed policy.

In summary, the AAMDC supports the following:

  • Electronic messaging signs are not permitted within the development control zone of rural provincial highways and within the right-of-way of provincial highways through cities and urban areas.
  • Where Alberta Transportation feels that an electronic message sign outside the highway right-of-way is a safety hazard, it will work with the municipality to remove, relocate or re-align the sign.
  • Electronic message signs are not permitted as part of a community welcome sign, either as a separate display or forming part of the sign.
  • Electronic message signs that have a static message that does not change frequently may be permitted in special circumstances as a part of a larger sign outside the highway right-of-way, such as to convey the price of fuel at gas stations or the time and temperature. The message display must operate on static mode and cannot exceed 25 per cent of the overall size of the sign.
  • Electronic message signs for communicating pertinent safety messages and for traffic management functions are permitted within the highway right-of-way under strict departmental operating guidelines.

We have suggested that Alberta Transportation ensure that all municipalities, as development authorities, be informed in full of the standard that will be applied along provincial highways.

Enquiries may be directed to:

Stephanie Betts
Policy Analyst

Kim Heyman
Director, Advocacy & Communications

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