In the course of development, it was discovered that Albertans’ awareness of the breadth, diversity and benefits of municipal careers is lower than it ought to be. Without an effort to raise the general public’s awareness about municipal careers, Alberta’s municipalities will continue to face challenges in attracting and retaining employees.

This toolkit was developed to help you produce a simple campaign to raise awareness about the benefits of employment with your municipality. It provides several different tactics that will bring positive attention to municipal employees and raise the public’s interest in municipal career opportunities.

Each of the five sections provides the basic chronological map and “how-to” guide for developing and executing a customized Municipal Careers Awareness campaign specific to your community, including three proven awareness building tactics: media relations, advertising and social networking sites.



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